The MnDOT Brand
Our brand image can help key audiences quickly understand who MnDOT is, what the department stands for and the level of quality they can expect from the department.
No set of guidelines will address all issues, but these guidelines will make MnDOT communications clearer and more effective, conveying a unified, consistent brand to Minnesotans and other key audiences.
Benefits of a strong MnDOT identity:
Credibility, clarity and consistency
- Enhanced credibility of our department, our mission and our messages
- Materials convey clearly defined values important to the department and state
- Maximized brand impact by a defined, cohesive statewide image for all MnDOT communications
To reinforce the MnDOT brand identity, various marketing and communications tools need to be defined and followed to create a unique organizational image. These tools include:
- Colors
- Graphic elements
- Consistent use of typefaces
- Visual style of our materials
Who should use this guide?
MnDOT staff should this guide when designing or producing materials in-house, or when working with vendors and consultants to produce materials. MnDOT employees should use these guidelines when creating documents, reports and presentation material for the public and government officials. These guidelines should also be given to consultants who will produce materials for the department.
How should this guide be used?
This is a guide to the basics that must be followed in all instances. Its goal is not to limit creativity, but to provide direction that will guide us all to produce materials with greater unity, clarity and visual consistency. This will help us produce materials that will be recognized as distinctly ours.